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  • Jerome Cleary

Be a Headline Hero: How to Generate Newsworthy Ideas for Press Releases

Press releases are a cornerstone of good PR, but churning out the same old announcements can leave journalists yawning. Here's how to turn your press release into a captivating story that grabs attention:

1. Know Your Audience:

Who are you trying to reach? Tailor your story to their interests. Are you targeting tech blogs? Highlight the innovative features of your new product. Pitching to lifestyle publications? Focus on how your service improves lives.

2. Ride the News Cycle:

Is there a trending topic you can connect your story to? For example, a company promoting eco-friendly packaging could tie its release to Earth Day. This piggybacks on existing interests and makes your story more relevant.

3. Find the Unique Angle:

Don't just announce a new hire or product launch. Is there a human-interest story behind it? Did the CEO overcome challenges to bring the product to life? Highlight the unique aspects that separate you from the crowd.

4. Hook 'Em Early:

Craft a headline that pops. Use strong verbs, keep it concise, and tease the reader's curiosity. Think "Local Coffee Shop Brews Up Award-Winning Blend" instead of "New Coffee Available at Main Street Cafe."

5. Offer Value:

Don't just brag. Explain how your news benefits the reader. Is your new app going to save them time? Does your service address a common pain point? Focus on how your story makes their lives better.

Bonus Tip: Think Beyond the Press Release:

Can you create multimedia content to enhance your story? A captivating video showcasing your product or an infographic highlighting your research can add depth and increase engagement.

By following these tips, you can transform your press release from a snooze-fest to a captivating story that journalists will be eager to share. Remember, newsworthy stories are the key to getting your brand noticed and building positive media buzz.



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