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  • Jerome Cleary

Pop the Champagne: How to Celebrate Every Publicity Win



Every PR person knows the thrill of securing a media placement. It's a culmination of hard work, strategic planning, and a little bit of luck. But after the initial excitement fades, what then? Here's how you can turn those wins into lasting momentum and keep your team motivated.

Celebrate Smart, Not Hard

Going all out with champagne fountains might not be realistic (or budget-friendly). But that doesn't mean you can't acknowledge your achievements. Here are some ideas:

  • Team Recognition: A simple "thank you" email or a quick team huddle goes a long way. Highlight individual contributions and express your appreciation for everyone's effort.

  • Social Media Shoutout: Share the media placement on your company channels, tagging the journalist and publication. This builds excitement and reinforces your brand credibility.

  • Internal Newsletter Feature: Give the win a dedicated segment in your company newsletter. Briefly explain the placement's significance and how it aligns with your overall PR goals.

Measure and Analyze for Future Wins

While celebrating is important, don't forget to learn from each placement. Here's how to make the most of it:

  • Track Performance: Monitor website traffic, social media engagement, and any inquiries generated by the placement. This data helps you understand what resonates with your audience.

  • Analyze Coverage: Read the piece carefully. Did the journalist accurately represent your brand message? Identify any areas for improvement in future pitches.

  • Build Relationships: Reach out to the journalist and express your gratitude. This fosters a positive connection that can lead to future collaborations.

Make it a Steppingstone, Not a Finish Line

Publicity wins are steppingstones, not destinations. Use this momentum to fuel your next PR push:

  • Refine Your Pitch: Based on the successful placement, tailor your future pitches to align with that publication's style and audience.

  • Identify New Opportunities: Did the piece generate interest in other media outlets? Use it as a springboard to explore new publications or target a wider audience.

  • Set New Goals: With the confidence of a recent win, set more ambitious goals for your next PR campaign.

By celebrating strategically and using each win as a learning opportunity, you can turn media placements into a springboard for long-term PR success. Remember, a little recognition goes a long way in keeping your team motivated and your PR efforts on track.


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