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  • Jerome Cleary

Press release distribution strategies

Press release distribution is essential for maximizing the reach and impact of your announcements. One key strategy is to leverage online distribution services strategically.

A distribution service like PR Newswire, Business Wire, or PRWeb can help you disseminate your press release to a wide audience of journalists, bloggers, and other media outlets. These services often provide targeted distribution options to reach specific industries or regions, ensuring that your messages reach the most relevant audience. 

Additionally, building and maintaining relationships with media contacts is an invaluable approach. Cultivating a network of journalists and editors who find your releases relevant can lead to increased coverage and a higher likelihood of your news being picked up.

Keep in mind that if you plan to cold email journalists, it’s best to do so using your private email address and not a service like Mailchimp. To use Mailchimp, your subscribers must have opted-in to receive communications from your business. 

However, social media can also facilitate distribution. Platforms like Twitter, LinkedIn, and Facebook offer additional channels for sharing your news directly with your audience. 

Complement your press release distribution with Mailchimp. By incorporating our social media posting features and analytics tools, you can seamlessly integrate your press release promotion with your broader marketing efforts. In addition, you can send news directly to your subscribers with our email marketing tools. This approach ensures that your press release reaches journalists and resonates with your subscribers.


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