What makes a public relations story stick? Well there are 13 promotional tactics that are used on a daily basis to get publicity for a PR client. Many top publicists in Los Angeles know that publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people, products, goods, services, organizations, the arts and entertainment. When it is done well with a great story to tell is when it is the most effective.
That's because publicity is the act of attracting the media's attention and gaining visibility with the public. It is a necessary component that needs the compliment of the media. It cannot be done within a company because it requires the attention of the publicist and it is the publicist that carries out the publicity. That is why it is the PR that is the strategic management function that helps an organization communicate, establish and maintain relations with the important audiences of the public.
This is why from a marketing perspective that publicity is one component of promotion, which is one component of marketing. The other elements of the promotional mix are advertising, sales, promotions, direct marketing and personal selling. Social media is part of this too.
The 13 Examples of PR promotional tactics include:
Arrange a speech or talk
Make an analysis or prediction
Conduct a poll or survey
Issue a report
Take a stand on a controversial subject
Arrange for a testimonial
Announce an appointment
Invent then present an award
Stage a debate
Organize a tour of your business or projects
Issue a commendation
The greatest advantages of publicity are that is is more affordable than paid advertising. That along with the credibility factor particularly if the publicity is featured as a soft news stories or as a hard news story. New technologies such as blogs, videos and the growth of smart phones and iPhones with the posting of pictures or videos to websites are changing the cost. The disadvantages may be the lack of control over how your releases will be used. Then the possibility of frustration over the low chances of releases that are taken up by the media.
Most publicity draws on several key themes including birth, love, and death. These are of particular interest because they are themes in human lives which are featured heavily throughout life. So you see publicity sets the tone and message and the public picks up on the story from there.
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