There are four main reasons why PR matters for a small business.
They are as follows:
Brand reputation. This is by far the number one reason for investing in PR. The more your brand is recognized, the higher you are perceived as a leader in your field and consequently, the more you receive additional business.
Networking and relationship building. The second reason to invest in PR is that it helps you build relationships and networking opportunities both inside and outside of your industry. You never know when you’re going to need someone to help you, and PR opens up a number of doors.
Industry credibility. As many people realize often too late, merely opening a business, setting up a website or publishing a book is just not enough to turn you into the go-to resource for your field, You need someone to strategically position your brand as credible and worthy.
Finally, the fourth reason PR matters is that it allows you to take full advantage of market opportunities as they’re presented to you. Without a formal PR strategy in place, you’ll miss out on opportunities because you don’t know they exist.
Basically, you can’t afford to ignore PR. And while it may cost you time, resources, and money to develop and maintain a strategy, it doesn’t have to break the bank.