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"If I only had two dollars left I would spend one dollar on PR”

Bill Gates - founder of Microsoft

"If your staff works enormously hard to create something they are proud of, it's foolish if you don't let the world know about it. ...In fact, if you do it correctly, it can beat advertising hands down and save tens of millions of dollars."

Richard Branson - founder of Virgin Airlines

"Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less." - Demand Metric

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