There are important keys to the business benefits of publicity. Any marketing manager worth a king's ransom will tell you that publicity is worth its weight in gold. Each and every year, companies spend tons of money to turn around their business fortunes publicizing a...

Do you want to make a difference and have the top publicists skills to compete and succeed in PR and publicity? These 17 skills are a must have for 2019.

1. Arriving early and staying late.

2. Doing more than your job description.

3. Not dropping the ball.

4. Never passing...

Public Relations is one of those often misunderstood roles that some define incorrectly as “free advertising”. As a result, many businesses do not know how to even begin running a PR campaign or what it entails. What is conclusive is that every business needs good publ...

The best way to find out if you are on the right track with a potential publicist is having a consultation where you can share your vision of what your PR campaign could look like. There are many things to discuss in your first meeting which enables both of you to get...

Your publicist should be like a great agent or manager and be able to find the right angle for your story and pitch it to the media in an exciting way. There are millions of stories out there that get covered by the media every day and yours could probably be picked up...

Everyone has a dream list of media placements they would love to be featured in. Some say Wall Street Journal, New York Times and others say Vanity Fair or People Magazine. And it's not unrealistic to have great PR goals when you are working with a top publicist. Usual...

Content marketing for ecommerce- Future prospects

With the popularity of social sharing platforms like Youtube, Snapchat, and Vine- content has is helping customers to overcome the challenge of making purchase decisions.

Jerome Cleary, CEO of Publicity and Marketing says...

There are four main reasons why PR matters for a small business.

They are as follows:

Brand reputation. This is by far the number one reason for investing in PR. The more your brand is recognized, the higher you are perceived as a leader in your field and consequently, t...

1. Social Media Continues To Climb

As more people commit to using and reading social media it will be the number one thing people look at, share and talk about. Which means your latest media placement link is the perfect thing to post on Facebook, Twitter, Linkedin and...