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A bad PR experience does more than waste a budget. It makes leaders skeptical of the whole industry. It teaches good companies to distrust publicists, agencies, and communications teams who may have been exactly what they needed the next time around.

A bad PR experience does more than waste a budget. It makes leaders skeptical of the whole industry. It teaches good companies to distrust publicists, agencies, and communications teams who may have been exactly what they needed the next time around.

Why PR Didnt Work And What Actually Went Wrong

Jerome Cleary

19 hours ago9 min read

Editors at major outlets are not measuring your effort. They are not rewarding enthusiasm. They are not sitting around waiting for your next company update. They are asking a simple question: Why should our readers care right now?

Editors at major outlets are not measuring your effort. They are not rewarding enthusiasm. They are not sitting around waiting for your next company update. They are asking a simple question: Why should our readers care right now?

When Your PR Story Is Not Ready for the Big Outlets

Jerome Cleary

1 day ago9 min read

If every idea gets a yes, every announcement gets treated like breaking news, and every preferred message goes out exactly as requested, the relationship may feel smooth. But smooth does not always mean effective. Public relations works best when ideas are tested before the market tests them. That testing often starts with a word many clients do not expect, or enjoy, hearing from an agency: no.

If every idea gets a yes, every announcement gets treated like breaking news, and every preferred message goes out exactly as requested, the relationship may feel smooth. But smooth does not always mean effective. Public relations works best when ideas are tested before the market tests them. That testing often starts with a word many clients do not expect, or enjoy, hearing from an agency: no.

Why Hearing No from Your PR Agency Can Lead to Better Results

Jerome Cleary

3 days ago9 min read

Every PR person learns this lesson eventually. Sometimes early. Sometimes painfully. A journalist says yes to an interview, the spokesperson gives thoughtful answers, everyone feels good, and then… nothing. The story gets bumped. The editor changes direction. A larger news event takes over. The journalist leaves the publication. The piece runs six months later in a different form. Or it never runs at all.

Every PR person learns this lesson eventually. Sometimes early. Sometimes painfully. A journalist says yes to an interview, the spokesperson gives thoughtful answers, everyone feels good, and then… nothing. The story gets bumped. The editor changes direction. A larger news event takes over. The journalist leaves the publication. The piece runs six months later in a different form. Or it never runs at all.

What PR People Wish Everyone Knew About Media Relations

Jerome Cleary

4 days ago9 min read

A press release can be a strong tool when it sits inside a thoughtful plan. It can give shape to a public announcement and help journalists work with accurate information. It can support transparency and create a clear record.

A press release can be a strong tool when it sits inside a thoughtful plan. It can give shape to a public announcement and help journalists work with accurate information. It can support transparency and create a clear record.

Is a Press Release Really Your PR Strategy

Jerome Cleary

5 days ago8 min read

You cannot control when a journalist needs your story. You cannot force your timing to match their assignment. You cannot know which pitch will sit untouched and which one will resurface a year later.

You cannot control when a journalist needs your story. You cannot force your timing to match their assignment. You cannot know which pitch will sit untouched and which one will resurface a year later.

How to Make Your PR Pitch Resurface in a Journalist Inbox

Jerome Cleary

5 days ago9 min read

There is this idea that once you have done something long enough, it becomes like riding a bike. You can always jump back on. Maybe that works for actual bikes. I do not think PR works that way.

There is this idea that once you have done something long enough, it becomes like riding a bike. You can always jump back on. Maybe that works for actual bikes. I do not think PR works that way.

Why Senior PR Leaders Should Stay Close to the Work

Jerome Cleary

Sep 179 min read

The key distinction matters: legitimate TV news interviews are not paid placements. A criminal defense attorney, legal analyst, former prosecutor, or other expert does not pay the station to be interviewed. The publicist is paid by the client to pitch the expert, prepare the angle, and make the expert easy for the newsroom to book.

The key distinction matters: legitimate TV news interviews are not paid placements. A criminal defense attorney, legal analyst, former prosecutor, or other expert does not pay the station to be interviewed. The publicist is paid by the client to pitch the expert, prepare the angle, and make the expert easy for the newsroom to book.

How PR Pitches Experts into Real News Stories

Jerome Cleary

Sep 169 min read

A publicist can be talented and still difficult to work with. A client can have a great story and still drain the process. The strongest partnerships work because both sides practice the same basic standards: they show up, do what they said they would do, own missteps, follow through, and stay respectful even when the message is uncomfortable.

A publicist can be talented and still difficult to work with. A client can have a great story and still drain the process. The strongest partnerships work because both sides practice the same basic standards: they show up, do what they said they would do, own missteps, follow through, and stay respectful even when the message is uncomfortable.

5 Habits That Make the Best Publicist and Client Relationship Work

Jerome Cleary

Sep 149 min read

Publicity is not magic. It is a process. It starts with a clear story, moves through the right channels, and depends on timing, relevance, credibility, and follow-through.

Publicity is not magic. It is a process. It starts with a clear story, moves through the right channels, and depends on timing, relevance, credibility, and follow-through.

How Publicity Works and Why It Matters

Jerome Cleary

Sep 109 min read

The trick is to stop “trying to get press” in a vague way. Good publicity comes from matching the right story to the right person at the right time. These 25 tips will help you do your own publicity with more confidence, less guessing, and better results.

The trick is to stop “trying to get press” in a vague way. Good publicity comes from matching the right story to the right person at the right time. These 25 tips will help you do your own publicity with more confidence, less guessing, and better results.

25 Proven Tips to Do Your Own Publicity and Get Noticed

Jerome Cleary

Sep 56 min read

Outline the specific actions, tools, and platforms you will use to deliver your messages.

Outline the specific actions, tools, and platforms you will use to deliver your messages.

Building Effective Communications Planning Strategies

Jerome Cleary

Sep 34 min read

Respond to questions and concerns promptly. This two-way communication builds trust and shows you’re listening.

Respond to questions and concerns promptly. This two-way communication builds trust and shows you’re listening.

Smart Crisis Management Communication: Strategies for Tough Times

Jerome Cleary

Sep 34 min read

They say the company is “excited to announce” something. They repeat the product description. They praise the team. They use words nobody would say out loud unless trapped in a webinar. After two sentences, the quote has added nothing that the headline, subhead, and first paragraph did not already cover.

They say the company is “excited to announce” something. They repeat the product description. They praise the team. They use words nobody would say out loud unless trapped in a webinar. After two sentences, the quote has added nothing that the headline, subhead, and first paragraph did not already cover.

Why Reporters Cut Your Quote First and How to Make It Worth Printing

Jerome Cleary

Sep 210 min read

A reporter does not cover a story because a PR professional knows their name, has met them at an event, or has exchanged friendly emails over the years. A reporter covers a story because it is relevant, timely, credible, and useful to their audience.

A reporter does not cover a story because a PR professional knows their name, has met them at an event, or has exchanged friendly emails over the years. A reporter covers a story because it is relevant, timely, credible, and useful to their audience.

Why PR Agency Pitches Should Focus on Strategy Not Reporter Relationships

Jerome Cleary

Aug 319 min read

Innovative Digital PR Techniques for Today’s Markets

Innovative Digital PR Techniques for Today’s Markets

Innovative Digital PR Techniques for Today’s Markets

Jerome Cleary

Aug 315 min read

Public relations is all about managing your reputation and communicating your story effectively. But why should you care about PR tactics specifically? Because these are the practical steps that turn your PR goals into reality.

Public relations is all about managing your reputation and communicating your story effectively. But why should you care about PR tactics specifically? Because these are the practical steps that turn your PR goals into reality.

Why Key PR Tactics Matter for Your Business Success

Jerome Cleary

Aug 314 min read

That is why a pitch sent at night or over the weekend can sometimes get a faster response.

That is why a pitch sent at night or over the weekend can sometimes get a faster response.

Why Weekend Story Pitches Can Get Faster Responses from Producers

Jerome Cleary

Aug 309 min read

In today’s fast-paced world, brands need more than just good products or services to thrive. They need to connect with their audience on a deeper level. That’s where effective PR strategies come in. These strategies help you tell your story in a way that resonates, builds trust, and encourages people to share your message.

In today’s fast-paced world, brands need more than just good products or services to thrive. They need to connect with their audience on a deeper level. That’s where effective PR strategies come in. These strategies help you tell your story in a way that resonates, builds trust, and encourages people to share your message.

Three Effective PR Strategies for Brand Success

Jerome Cleary

Aug 274 min read

Utilize analytics tools: Monitor engagement and conversions to see what’s working.

Utilize analytics tools: Monitor engagement and conversions to see what’s working.

Boost Your Brand with Integrated Marketing Benefits

Jerome Cleary

Aug 254 min read

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