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You might wonder, why invest time and effort into media relations planning? The answer is simple: media coverage can amplify your message exponentially. But without a plan, your efforts can become scattered and ineffective.

You might wonder, why invest time and effort into media relations planning? The answer is simple: media coverage can amplify your message exponentially. But without a plan, your efforts can become scattered and ineffective.

Crafting Effective Media Relations Planning for Lasting Impact

Jerome Cleary

4 hours ago5 min read

The answer is not always to fire the client right away. Sometimes the relationship needs a reset. Sometimes the scope is broken. Sometimes the client does not understand what PR can and cannot control. And sometimes, yes, the best move is to leave before the account costs you more than it pays.

The answer is not always to fire the client right away. Sometimes the relationship needs a reset. Sometimes the scope is broken. Sometimes the client does not understand what PR can and cannot control. And sometimes, yes, the best move is to leave before the account costs you more than it pays.

How to Handle a PR Client Who Doesnt Value Your Work

Jerome Cleary

1 day ago8 min read

You told them the story was not ready for The Wall Street Journal. You explained that the trade publication covering their industry would reach the buyers they actually need. You pointed to the podcast with 40,000 listeners, almost all of them in the client’s market, and said, “That is where this conversation belongs.”

You told them the story was not ready for The Wall Street Journal. You explained that the trade publication covering their industry would reach the buyers they actually need. You pointed to the podcast with 40,000 listeners, almost all of them in the client’s market, and said, “That is where this conversation belongs.”

How to Reframe Client Expectations for PR Wins

Jerome Cleary

4 days ago9 min read

In newsjacking, availability is the strategy. If it takes a full day to decide whether the company has a point of view, the moment may already be gone. The reporter will have filed. The editor will have moved on. The online conversation will have shifted to the next development.

In newsjacking, availability is the strategy. If it takes a full day to decide whether the company has a point of view, the moment may already be gone. The reporter will have filed. The editor will have moved on. The online conversation will have shifted to the next development.

Newsjacking Fails Without Speed and Approval Readiness

Jerome Cleary

4 days ago9 min read

If you work in PR, communications, investor relations, or any role that puts clients in front of reporters, you will hear this question. You may even feel tempted to ask it yourself, especially when a high-stakes interview is involved.

If you work in PR, communications, investor relations, or any role that puts clients in front of reporters, you will hear this question. You may even feel tempted to ask it yourself, especially when a high-stakes interview is involved.

Why Journalists Won’t Share a Story Before It Airs

Jerome Cleary

5 days ago9 min read

When PR pros lead with usefulness, coverage becomes a result of trust rather than pressure.

When PR pros lead with usefulness, coverage becomes a result of trust rather than pressure.

How PR Pros Can Think Like Journalist Assistants

Jerome Cleary

5 days ago9 min read

News moves quickly. A reporter may be shaping a story in the morning that needs to be filed by late afternoon. A producer may need a guest for a segment today, not sometime next week. An editor may ask for an expert comment before the piece can go live.

News moves quickly. A reporter may be shaping a story in the morning that needs to be filed by late afternoon. A producer may need a guest for a segment today, not sometime next week. An editor may ask for an expert comment before the piece can go live.

Why Responsiveness Matters More Than the Perfect PR Pitch

Jerome Cleary

5 days ago7 min read

A strong subject line may get the journalist to open the email. A sharp pitch may get them interested. But what happens after that is often what determines whether your client appears in the story or gets replaced by someone easier to reach.

A strong subject line may get the journalist to open the email. A sharp pitch may get them interested. But what happens after that is often what determines whether your client appears in the story or gets replaced by someone easier to reach.

What Journalists Want PR Executives to Know About Fast Responses

Jerome Cleary

5 days ago8 min read

PR is not a magic button pressed after everything else is finished. It works best when it sits close to the launch from the beginning.

PR is not a magic button pressed after everything else is finished. It works best when it sits close to the launch from the beginning.

Why PR Timing Matters: Don’t Launch First and Brief Later

Jerome Cleary

6 days ago10 min read

Relationships can help. A journalist who knows you send useful, honest pitches may open your email faster. A past positive experience can create trust. A warm note is usually better than a cold one.

Relationships can help. A journalist who knows you send useful, honest pitches may open your email faster. A past positive experience can create trust. A warm note is usually better than a cold one.

Can You Land Media Coverage Without Strong Journalist Relationships

Jerome Cleary

6 days ago8 min read

Top Brand Reputation Management Strategies for Brands

Jerome Cleary

Oct 54 min read

Message control has always been imperfect. Now it is often an illusion. A headline can become a broader social conversation. A regulatory decision can become a reputational issue. A factory opening, investment, sponsorship, acquisition, or executive comment can trigger questions about power, values, identity, influence, trust, or social impact.

Message control has always been imperfect. Now it is often an illusion. A headline can become a broader social conversation. A regulatory decision can become a reputational issue. A factory opening, investment, sponsorship, acquisition, or executive comment can trigger questions about power, values, identity, influence, trust, or social impact.

Corporate Communications as Intelligence Why Leaders Must Read the Environment Before Speaking

Jerome Cleary

Oct 58 min read

Could the person handle media relations? Yes. Social media? Also yes. Content writing? Of course. Internal communications? Ideally. Executive messaging? Definitely. Events? If needed. Crisis response? If something happens, yes, that too.

Could the person handle media relations? Yes. Social media? Also yes. Content writing? Of course. Internal communications? Ideally. Executive messaging? Definitely. Events? If needed. Crisis response? If something happens, yes, that too.

Why Your PR Day Rate Is Really a Team Budget

Jerome Cleary

Oct 49 min read

hat is why “three emails and stop” is too blunt as a rule. Some stories deserve more patience. Some should be retired after one careful attempt because the window has clearly closed.

hat is why “three emails and stop” is too blunt as a rule. Some stories deserve more patience. Some should be retired after one careful attempt because the window has clearly closed.

When Do You Stop Pitching a Story

Jerome Cleary

Oct 49 min read

Media relations depends on memory. Journalists remember who sends useful ideas, who wastes their time, who pressures them, who disappears when there is no immediate win, and who treats them like a person rather than a route to coverage

Media relations depends on memory. Journalists remember who sends useful ideas, who wastes their time, who pressures them, who disappears when there is no immediate win, and who treats them like a person rather than a route to coverage

Why Every Journalist Deserves a Reply

Jerome Cleary

Oct 48 min read

The more useful answer is less polished: journalists reply when your email shows that you have already done some of their work before asking for their time.

The more useful answer is less polished: journalists reply when your email shows that you have already done some of their work before asking for their time.

How to Get Journalists to Reply by Doing the Research First

Jerome Cleary

Oct 38 min read

What Real PR Looks Like Beyond a Forbes Logo

Jerome Cleary

Oct 310 min read

The fair question is not, “Can PR guarantee coverage?” The fair question is, “How close can a PR specialist get to certainty without pretending to control what they do not control?”

The fair question is not, “Can PR guarantee coverage?” The fair question is, “How close can a PR specialist get to certainty without pretending to control what they do not control?”

Can PR Really Guarantee Coverage Without Making False Promises

Jerome Cleary

Oct 38 min read

Connections can help. A familiar name may get opened a little faster. A reporter who trusts you may give you the benefit of the doubt. But no relationship turns a weak announcement into news. No friendly coffee meeting makes a reporter ignore their beat, their audience, or their editor.

Connections can help. A familiar name may get opened a little faster. A reporter who trusts you may give you the benefit of the doubt. But no relationship turns a weak announcement into news. No friendly coffee meeting makes a reporter ignore their beat, their audience, or their editor.

How To Pitch Journalists Without Media Connections

Jerome Cleary

Oct 39 min read

4 Low-Profile PR Opportunities That Boost Authority in the AI Era

Jerome Cleary

Oct 29 min read

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