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You do not need to take a reporter to lunch. You do not need to know them personally. You do not need a swollen LinkedIn network or a contact list that looks impressive in a pitch deck.

You do not need to take a reporter to lunch. You do not need to know them personally. You do not need a swollen LinkedIn network or a contact list that looks impressive in a pitch deck.

Media Relations in 2026 Why Relevance Beats Relationships

Jerome Cleary

8 hours ago8 min read

Start by outlining your communication goals, target audiences, key messages, and preferred channels. A clear plan keeps your efforts focused and measurable.

Start by outlining your communication goals, target audiences, key messages, and preferred channels. A clear plan keeps your efforts focused and measurable.

Top Corporate Communication Methods for Business Success

Jerome Cleary

2 days ago4 min read

By investing time and effort into planning, you position your business as a credible leader in your industry. This is especially important in competitive markets like Los Angeles, where standing out can lead to significant media exposure and new opportunities.

By investing time and effort into planning, you position your business as a credible leader in your industry. This is especially important in competitive markets like Los Angeles, where standing out can lead to significant media exposure and new opportunities.

Plan Strategic Communications for Success: Your Guide to Winning Messaging

Jerome Cleary

3 days ago4 min read

Getting better media coverage is within your reach. By applying these media relations tips, you’ll create meaningful connections with journalists and tell your story in a way that resonates. It’s about being prepared, respectful, and strategic.

Getting better media coverage is within your reach. By applying these media relations tips, you’ll create meaningful connections with journalists and tell your story in a way that resonates. It’s about being prepared, respectful, and strategic.

Media Relations Tips for Better Coverage

Jerome Cleary

7 days ago4 min read

Publicity is not only about getting attention. It is about judgment, timing, trust, pressure, and relationships built over years. A real publicist knows when to push, when to pause, when to reframe, and when to protect a client from a media opportunity that looks exciting but could go sideways.

Publicity is not only about getting attention. It is about judgment, timing, trust, pressure, and relationships built over years. A real publicist knows when to push, when to pause, when to reframe, and when to protect a client from a media opportunity that looks exciting but could go sideways.

Why AI Can’t Replace a Real Publicist

Jerome Cleary

Aug 59 min read

A media interview is not a normal conversation. The reporter has a job to do. The spokesperson has a message to protect. The audience will interpret tone, timing, word choice, facial expression, and context, often without knowing the full story behind the answer.

A media interview is not a normal conversation. The reporter has a job to do. The spokesperson has a message to protect. The audience will interpret tone, timing, word choice, facial expression, and context, often without knowing the full story behind the answer.

3 Media Interview Mistakes CEOs Must Avoid to Stay Credible

Jerome Cleary

Aug 58 min read

But when a busy reporter takes the time to explain why the pitch did not work, that is rare. It is also useful. The person on the other end does this all day. They read pitches constantly. They know what sounds thin, what sounds self-serving, and what would make an editor ask the obvious follow-up question.

But when a busy reporter takes the time to explain why the pitch did not work, that is rare. It is also useful. The person on the other end does this all day. They read pitches constantly. They know what sounds thin, what sounds self-serving, and what would make an editor ask the obvious follow-up question.

The Best Pitch Advice Comes From Reporter Rejections

Jerome Cleary

Aug 410 min read

How to Implement Digital PR for Maximum Impact

Jerome Cleary

Aug 44 min read

Creating Digital PR for The Right Impact

Jerome Cleary

Aug 44 min read

Founders should ask hard questions before hiring a PR firm. They should ask even harder ones when someone promises coverage on a timeline they do not control.

Founders should ask hard questions before hiring a PR firm. They should ask even harder ones when someone promises coverage on a timeline they do not control.

Can a $47 PR Kit Really Get You Featured Everywhere

Jerome Cleary

Aug 38 min read

Key Crisis Communication Steps for Effective Public Relations

Jerome Cleary

Aug 33 min read

That is why honest PR leaders never promise guaranteed media placements. They know the work is too human, too timing-sensitive, and too dependent on trust to reduce it to a sales guarantee.

That is why honest PR leaders never promise guaranteed media placements. They know the work is too human, too timing-sensitive, and too dependent on trust to reduce it to a sales guarantee.

Why Honest PR Leaders Never Promise Guaranteed Media Placements

Jerome Cleary

Aug 19 min read

You might wonder, "Why bother with a PR strategy at all?" The answer is simple: without a clear plan, your efforts can become scattered and ineffective.

You might wonder, "Why bother with a PR strategy at all?" The answer is simple: without a clear plan, your efforts can become scattered and ineffective.

How to Create a PR Strategy That Works: Building Effective Public Relations Strategies

Jerome Cleary

Aug 14 min read

The creators who last are not the ones who feel inspired every day. They are the ones who build repeatable habits, protect their energy, and keep publishing when the early excitement fades.

The creators who last are not the ones who feel inspired every day. They are the ones who build repeatable habits, protect their energy, and keep publishing when the early excitement fades.

How to Stay Consistent With Content Creation Across Every Platform

Jerome Cleary

Aug 18 min read

Crafting effective public relations strategies is a dynamic process that requires planning, creativity, and persistence. By setting clear goals, understanding your audience, and using the right tactics, you can build a strong presence that attracts media attention and builds lasting trust.

Crafting effective public relations strategies is a dynamic process that requires planning, creativity, and persistence. By setting clear goals, understanding your audience, and using the right tactics, you can build a strong presence that attracts media attention and builds lasting trust.

Crafting Effective Public Relations Strategies: Your Guide to Success

Jerome Cleary

Jul 304 min read

Essential PR Campaign Tactics for Success

Essential PR Campaign Tactics for Success

Essential PR Campaign Tactics for Success

Jerome Cleary

Jul 303 min read

A journalist is writing a piece because a story has broken. An editor asks for an expert view before close of business. A producer needs someone who can comment before the morning show goes live. A feature writer wants a strong quote that explains what the news means for real people.

A journalist is writing a piece because a story has broken. An editor asks for an expert view before close of business. A producer needs someone who can comment before the morning show goes live. A feature writer wants a strong quote that explains what the news means for real people.

Why a Retained PR Agency Delivers When News Breaks Fast

Jerome Cleary

Jul 2810 min read

Integrated marketing techniques involve coordinating various promotional tools and channels to work together harmoniously. Instead of treating each marketing channel as a separate entity, you blend them into a unified strategy. This means your social media, email marketing, public relations, advertising, and content marketing all share the same voice and goals.

Integrated marketing techniques involve coordinating various promotional tools and channels to work together harmoniously. Instead of treating each marketing channel as a separate entity, you blend them into a unified strategy. This means your social media, email marketing, public relations, advertising, and content marketing all share the same voice and goals.

Master Integrated Marketing Techniques for Success

Jerome Cleary

Jul 285 min read

Creating a PR strategy also helps you anticipate challenges. What if a negative story breaks? Having a plan in place means you can respond quickly and effectively, protecting your reputation.

Creating a PR strategy also helps you anticipate challenges. What if a negative story breaks? Having a plan in place means you can respond quickly and effectively, protecting your reputation.

How to Create a PR Strategy That Works: Building Effective Public Relations Strategies

Jerome Cleary

Jul 285 min read

Think of each note as a way to reduce risk. Publicists are often managing timing, reputation, media relationships, message accuracy, and the needs of the interviewer at once. When you follow the basics, you give them room to help you if something unexpected happens.

Think of each note as a way to reduce risk. Publicists are often managing timing, reputation, media relationships, message accuracy, and the needs of the interviewer at once. When you follow the basics, you give them room to help you if something unexpected happens.

How to Follow Your Publicist’s Simple On-Camera Interview Instructions

Jerome Cleary

Jul 282 min read

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