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FAQ Frequently Asked Questions for PublicityandMarketing.com

Jerome Cleary

20 minutes ago2 min read

Before hiring any publicity or marketing provider, it helps to ask direct questions. Clear expectations prevent confusion later.

Before hiring any publicity or marketing provider, it helps to ask direct questions. Clear expectations prevent confusion later.

What Services Does PublicityandMarketing.com Offer

Jerome Cleary

29 minutes ago8 min read

Sometimes I say PR is a bridge between an organization and the public. Sometimes, when I feel like showing off, I quote the old line: “Journalism is printing what someone else does not want printed; everything else is public relations.”

Sometimes I say PR is a bridge between an organization and the public. Sometimes, when I feel like showing off, I quote the old line: “Journalism is printing what someone else does not want printed; everything else is public relations.”

How Do You Measure PR Success When Nobody Notices It

Jerome Cleary

19 hours ago9 min read

After 29 years in PR, that is the part I still respect most. The industry has changed in almost every visible way. The tools are faster. The news cycle is relentless. AI can draft, summarize, sort, and suggest at a pace no human can match. Yet the work still comes down to judgment, relationships, and the ability to stay calm when reality does not follow the run of show.

After 29 years in PR, that is the part I still respect most. The industry has changed in almost every visible way. The tools are faster. The news cycle is relentless. AI can draft, summarize, sort, and suggest at a pace no human can match. Yet the work still comes down to judgment, relationships, and the ability to stay calm when reality does not follow the run of show.

29 Years in PR What Experience Teaches That AI Cant

Jerome Cleary

1 day ago8 min read

National Publicist Day gives the profession a well-earned moment, but appreciation does not need to wait for the calendar.

National Publicist Day gives the profession a well-earned moment, but appreciation does not need to wait for the calendar.

Celebrating National Publicist Day Why Publicists Deserve the Spotlight

Jerome Cleary

2 days ago8 min read

PR coverage matters because it comes through someone else’s judgment. A journalist, editor, producer, or host decides that a person, company, book, cause, product, or idea is worth including.

PR coverage matters because it comes through someone else’s judgment. A journalist, editor, producer, or host decides that a person, company, book, cause, product, or idea is worth including.

Why PR Coverage Is Never Guaranteed And Why That Matters

Jerome Cleary

2 days ago9 min read

If you want your business to be seen as a credible leader in your industry, investing in media relations is a smart move.

If you want your business to be seen as a credible leader in your industry, investing in media relations is a smart move.

The Role of a Media Relations Expert: Unlocking the Power of Publicity

Jerome Cleary

3 days ago5 min read

Public relations is more than just sending out press releases or posting on social media. It’s about crafting a story that resonates with your audience and building relationships that last.

Public relations is more than just sending out press releases or posting on social media. It’s about crafting a story that resonates with your audience and building relationships that last.

Why Key PR Tactics Matter for Your Business Success

Jerome Cleary

3 days ago4 min read

When you are operating on startup time, three weeks does not feel like three weeks. It feels like three months. Sometimes it feels like three years. Every day with no visible movement creates pressure. Every unanswered question starts to sound bigger than it is.

When you are operating on startup time, three weeks does not feel like three weeks. It feels like three months. Sometimes it feels like three years. Every day with no visible movement creates pressure. Every unanswered question starts to sound bigger than it is.

Why We Didn't Submit a Delayed Story Elsewhere

Jerome Cleary

4 days ago8 min read

If someone is already a celebrity, a household-name founder, a major influencer, or the author of a breakout book, they may be able to skip a few steps. Their name carries built-in demand.

If someone is already a celebrity, a household-name founder, a major influencer, or the author of a breakout book, they may be able to skip a few steps. Their name carries built-in demand.

How Saying Yes to Smaller PR Wins Opens Big Media Doors

Jerome Cleary

4 days ago9 min read

In earned media, there is no such thing as guaranteed coverage. A PR agency can write a strong pitch, identify the right reporters, prepare a spokesperson, shape a timely story angle, and follow up with care. It cannot force a journalist, editor, producer, or newsroom to publish or air that story.

In earned media, there is no such thing as guaranteed coverage. A PR agency can write a strong pitch, identify the right reporters, prepare a spokesperson, shape a timely story angle, and follow up with care. It cannot force a journalist, editor, producer, or newsroom to publish or air that story.

Why Guaranteed Media Coverage Is a PR Red Flag

Jerome Cleary

4 days ago9 min read

Not every interview needs to be long or serious. Not every question needs to be profound. Playfulness has its place. So do quick chats, funny detours, and simple introductions for people discovering an artist for the first time.

Not every interview needs to be long or serious. Not every question needs to be profound. Playfulness has its place. So do quick chats, funny detours, and simple introductions for people discovering an artist for the first time.

Why Thoughtful Interviewers Make Artist Conversations So Much Better

Jerome Cleary

4 days ago8 min read

The fundamentals still matter. A clear story matters. Strong relationships matter. Timing, judgment, accuracy, and trust still matter. They always will.

The fundamentals still matter. A clear story matters. Strong relationships matter. Timing, judgment, accuracy, and trust still matter. They always will.

Five PR Shifts Every Modern Communications Leader Must Know

Jerome Cleary

4 days ago8 min read

PR agencies do not just chase headlines. They build the conditions that make the right headlines possible.

PR agencies do not just chase headlines. They build the conditions that make the right headlines possible.

Beyond the Glamour What PR Agencies Really Do

Jerome Cleary

5 days ago8 min read

What is the real story here? What is missing? Why does this matter? Who actually cares?

What is the real story here? What is missing? Why does this matter? Who actually cares?

Once a Journalist Always a Strategist

Jerome Cleary

6 days ago8 min read

Most comms teams already have budget and process for the press release. The missed opportunity is what comes next. The executive’s post can travel farther than the company newsroom, especially when LinkedIn’s editors place it inside the story people are already reading.

Most comms teams already have budget and process for the press release. The missed opportunity is what comes next. The executive’s post can travel farther than the company newsroom, especially when LinkedIn’s editors place it inside the story people are already reading.

How to Get Your Executive Featured in LinkedIn Newsroom

Jerome Cleary

6 days ago10 min read

If you only have a fuzzy idea of who you are speaking to, even your smartest tactics will fall flat. The copy may sound polished. The campaign may look sharp. The channel mix may make sense on paper. But if it is not built for a real audience, it will feel generic.

If you only have a fuzzy idea of who you are speaking to, even your smartest tactics will fall flat. The copy may sound polished. The campaign may look sharp. The channel mix may make sense on paper. But if it is not built for a real audience, it will feel generic.

Who Is This For? Why Specific Audience Targeting Wins in B2B Marketing

Jerome Cleary

6 days ago10 min read

A junior person who built 50 media lists the hard way started to see patterns. They noticed that a “technology reporter” at one outlet did not cover the same kind of technology as a “technology reporter” at another. They learned that a person’s beat was not the same as their interest. They learned that one reporter loved data, another needed customer examples, and another never wrote about private companies.

A junior person who built 50 media lists the hard way started to see patterns. They noticed that a “technology reporter” at one outlet did not cover the same kind of technology as a “technology reporter” at another. They learned that a person’s beat was not the same as their interest. They learned that one reporter loved data, another needed customer examples, and another never wrote about private companies.

Who Trains the Next Generation of PR Pros in the AI Era?

Jerome Cleary

6 days ago8 min read

A pitch has a tiny window to prove itself. Not the whole email. Not the attachment. Not the founder quote three paragraphs down. The first line has to make a reporter think, “This might matter to my readers.”

A pitch has a tiny window to prove itself. Not the whole email. Not the attachment. Not the founder quote three paragraphs down. The first line has to make a reporter think, “This might matter to my readers.”

How to Use the MINUTES Pitch Formula to Grab Reporter Attention

Jerome Cleary

6 days ago10 min read

When a campaign uses lived experience, the person behind the story is not a final detail. They are part of the strategy, the ethics, the timeline, and the budget.

When a campaign uses lived experience, the person behind the story is not a final detail. They are part of the strategy, the ethics, the timeline, and the budget.

Why Finding the Right Spokesperson Belongs in Your PR Plan

Jerome Cleary

6 days ago8 min read

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