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A publicist can be talented and still difficult to work with. A client can have a great story and still drain the process. The strongest partnerships work because both sides practice the same basic standards: they show up, do what they said they would do, own missteps, follow through, and stay respectful even when the message is uncomfortable.

A publicist can be talented and still difficult to work with. A client can have a great story and still drain the process. The strongest partnerships work because both sides practice the same basic standards: they show up, do what they said they would do, own missteps, follow through, and stay respectful even when the message is uncomfortable.

5 Habits That Make the Best Publicist and Client Relationship Work

Jerome Cleary

3 hours ago9 min read

Publicity is not magic. It is a process. It starts with a clear story, moves through the right channels, and depends on timing, relevance, credibility, and follow-through.

Publicity is not magic. It is a process. It starts with a clear story, moves through the right channels, and depends on timing, relevance, credibility, and follow-through.

How Publicity Works and Why It Matters

Jerome Cleary

5 days ago9 min read

The trick is to stop “trying to get press” in a vague way. Good publicity comes from matching the right story to the right person at the right time. These 25 tips will help you do your own publicity with more confidence, less guessing, and better results.

The trick is to stop “trying to get press” in a vague way. Good publicity comes from matching the right story to the right person at the right time. These 25 tips will help you do your own publicity with more confidence, less guessing, and better results.

25 Proven Tips to Do Your Own Publicity and Get Noticed

Jerome Cleary

Sep 56 min read

Outline the specific actions, tools, and platforms you will use to deliver your messages.

Outline the specific actions, tools, and platforms you will use to deliver your messages.

Building Effective Communications Planning Strategies

Jerome Cleary

Sep 34 min read

Respond to questions and concerns promptly. This two-way communication builds trust and shows you’re listening.

Respond to questions and concerns promptly. This two-way communication builds trust and shows you’re listening.

Smart Crisis Management Communication: Strategies for Tough Times

Jerome Cleary

Sep 34 min read

They say the company is “excited to announce” something. They repeat the product description. They praise the team. They use words nobody would say out loud unless trapped in a webinar. After two sentences, the quote has added nothing that the headline, subhead, and first paragraph did not already cover.

They say the company is “excited to announce” something. They repeat the product description. They praise the team. They use words nobody would say out loud unless trapped in a webinar. After two sentences, the quote has added nothing that the headline, subhead, and first paragraph did not already cover.

Why Reporters Cut Your Quote First and How to Make It Worth Printing

Jerome Cleary

Sep 210 min read

A reporter does not cover a story because a PR professional knows their name, has met them at an event, or has exchanged friendly emails over the years. A reporter covers a story because it is relevant, timely, credible, and useful to their audience.

A reporter does not cover a story because a PR professional knows their name, has met them at an event, or has exchanged friendly emails over the years. A reporter covers a story because it is relevant, timely, credible, and useful to their audience.

Why PR Agency Pitches Should Focus on Strategy Not Reporter Relationships

Jerome Cleary

Aug 319 min read

Innovative Digital PR Techniques for Today’s Markets

Innovative Digital PR Techniques for Today’s Markets

Innovative Digital PR Techniques for Today’s Markets

Jerome Cleary

Aug 315 min read

Public relations is all about managing your reputation and communicating your story effectively. But why should you care about PR tactics specifically? Because these are the practical steps that turn your PR goals into reality.

Public relations is all about managing your reputation and communicating your story effectively. But why should you care about PR tactics specifically? Because these are the practical steps that turn your PR goals into reality.

Why Key PR Tactics Matter for Your Business Success

Jerome Cleary

Aug 314 min read

That is why a pitch sent at night or over the weekend can sometimes get a faster response.

That is why a pitch sent at night or over the weekend can sometimes get a faster response.

Why Weekend Story Pitches Can Get Faster Responses from Producers

Jerome Cleary

Aug 309 min read

In today’s fast-paced world, brands need more than just good products or services to thrive. They need to connect with their audience on a deeper level. That’s where effective PR strategies come in. These strategies help you tell your story in a way that resonates, builds trust, and encourages people to share your message.

In today’s fast-paced world, brands need more than just good products or services to thrive. They need to connect with their audience on a deeper level. That’s where effective PR strategies come in. These strategies help you tell your story in a way that resonates, builds trust, and encourages people to share your message.

Three Effective PR Strategies for Brand Success

Jerome Cleary

Aug 274 min read

Utilize analytics tools: Monitor engagement and conversions to see what’s working.

Utilize analytics tools: Monitor engagement and conversions to see what’s working.

Boost Your Brand with Integrated Marketing Benefits

Jerome Cleary

Aug 254 min read

For the publicist, the lesson is just as clear. Every active pitching period needs an availability system. A quick text is good. A shared calendar is better. A written policy is best.

For the publicist, the lesson is just as clear. Every active pitching period needs an availability system. A quick text is good. A shared calendar is better. A written policy is best.

Navigating Last-Minute Media Opportunities

Jerome Cleary

Aug 249 min read

What do you want to achieve? Whether it’s increasing media coverage, improving public perception, or launching a new product, your goals should be specific, measurable, achievable, relevant, and time-bound (SMART). For example, “Increase media mentions by 30% within three months” is a clear objective.

What do you want to achieve? Whether it’s increasing media coverage, improving public perception, or launching a new product, your goals should be specific, measurable, achievable, relevant, and time-bound (SMART). For example, “Increase media mentions by 30% within three months” is a clear objective.

Essential PR Campaign Steps for Success

Jerome Cleary

Aug 244 min read

If the first video they find shows someone poorly lit, disheveled, tired, hard to understand, rambling, or visually unprepared, the answer may be no. Not because the person lacks knowledge. Not because the topic is weak. Because television is visual, and public trust starts before a single word is heard.

If the first video they find shows someone poorly lit, disheveled, tired, hard to understand, rambling, or visually unprepared, the answer may be no. Not because the person lacks knowledge. Not because the topic is weak. Because television is visual, and public trust starts before a single word is heard.

Why a Bad YouTube Video Can Ruin Your Media Booking Chances

Jerome Cleary

Aug 218 min read

The Role of a Media Consultant Services Expert

The Role of a Media Consultant Services Expert

The Role of a Media Consultant Services Expert

Jerome Cleary

Aug 205 min read

Corporate history offers plenty of hard lessons. Some companies acted quickly and regained public confidence. Others delayed, deflected, or treated the issue as a communications problem, and the damage lasted for years. The difference rarely comes down to perfect messaging. It comes down to behavior.

Corporate history offers plenty of hard lessons. Some companies acted quickly and regained public confidence. Others delayed, deflected, or treated the issue as a communications problem, and the damage lasted for years. The difference rarely comes down to perfect messaging. It comes down to behavior.

Rebuilding Brand Trust After Corporate Scandals

Jerome Cleary

Aug 198 min read

A PR disaster kit is the set of documents, people, decisions, and message rules your team can reach for before panic takes over. Think of it less like a polished plan in a folder and more like a working emergency kit. It should be clear, current, easy to find, and simple enough to use under pressure.

A PR disaster kit is the set of documents, people, decisions, and message rules your team can reach for before panic takes over. Think of it less like a polished plan in a folder and more like a working emergency kit. It should be clear, current, easy to find, and simple enough to use under pressure.

How to Build a PR Disaster Kit Before Your Brand Needs One

Jerome Cleary

Aug 198 min read

A rushed apology can look fake, self-protective, or legally careless. Silence can look cold, evasive, or guilty. The right move depends on what happened, who was harmed, what you know, and whether your words will actually help.

A rushed apology can look fake, self-protective, or legally careless. Silence can look cold, evasive, or guilty. The right move depends on what happened, who was harmed, what you know, and whether your words will actually help.

When to Apologize and When to Stay Silent in Public Scrutiny

Jerome Cleary

Aug 199 min read

Small businesses do not need a perfect script for every complaint. They need a simple process that keeps emotion out of the keyboard and puts the focus where it belongs: solving the issue without making it worse.

Small businesses do not need a perfect script for every complaint. They need a simple process that keeps emotion out of the keyboard and puts the focus where it belongs: solving the issue without making it worse.

How Small Businesses Can Respond to Negative Online Reviews the Right Way

Jerome Cleary

Aug 199 min read

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