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For the publicist, the lesson is just as clear. Every active pitching period needs an availability system. A quick text is good. A shared calendar is better. A written policy is best.

For the publicist, the lesson is just as clear. Every active pitching period needs an availability system. A quick text is good. A shared calendar is better. A written policy is best.

Navigating Last-Minute Media Opportunities

Jerome Cleary

Aug 249 min read

What do you want to achieve? Whether it’s increasing media coverage, improving public perception, or launching a new product, your goals should be specific, measurable, achievable, relevant, and time-bound (SMART). For example, “Increase media mentions by 30% within three months” is a clear objective.

What do you want to achieve? Whether it’s increasing media coverage, improving public perception, or launching a new product, your goals should be specific, measurable, achievable, relevant, and time-bound (SMART). For example, “Increase media mentions by 30% within three months” is a clear objective.

Essential PR Campaign Steps for Success

Jerome Cleary

Aug 244 min read

If the first video they find shows someone poorly lit, disheveled, tired, hard to understand, rambling, or visually unprepared, the answer may be no. Not because the person lacks knowledge. Not because the topic is weak. Because television is visual, and public trust starts before a single word is heard.

If the first video they find shows someone poorly lit, disheveled, tired, hard to understand, rambling, or visually unprepared, the answer may be no. Not because the person lacks knowledge. Not because the topic is weak. Because television is visual, and public trust starts before a single word is heard.

Why a Bad YouTube Video Can Ruin Your Media Booking Chances

Jerome Cleary

Aug 218 min read

The Role of a Media Consultant Services Expert

The Role of a Media Consultant Services Expert

The Role of a Media Consultant Services Expert

Jerome Cleary

Aug 205 min read

Corporate history offers plenty of hard lessons. Some companies acted quickly and regained public confidence. Others delayed, deflected, or treated the issue as a communications problem, and the damage lasted for years. The difference rarely comes down to perfect messaging. It comes down to behavior.

Corporate history offers plenty of hard lessons. Some companies acted quickly and regained public confidence. Others delayed, deflected, or treated the issue as a communications problem, and the damage lasted for years. The difference rarely comes down to perfect messaging. It comes down to behavior.

Rebuilding Brand Trust After Corporate Scandals

Jerome Cleary

Aug 198 min read

A PR disaster kit is the set of documents, people, decisions, and message rules your team can reach for before panic takes over. Think of it less like a polished plan in a folder and more like a working emergency kit. It should be clear, current, easy to find, and simple enough to use under pressure.

A PR disaster kit is the set of documents, people, decisions, and message rules your team can reach for before panic takes over. Think of it less like a polished plan in a folder and more like a working emergency kit. It should be clear, current, easy to find, and simple enough to use under pressure.

How to Build a PR Disaster Kit Before Your Brand Needs One

Jerome Cleary

Aug 198 min read

A rushed apology can look fake, self-protective, or legally careless. Silence can look cold, evasive, or guilty. The right move depends on what happened, who was harmed, what you know, and whether your words will actually help.

A rushed apology can look fake, self-protective, or legally careless. Silence can look cold, evasive, or guilty. The right move depends on what happened, who was harmed, what you know, and whether your words will actually help.

When to Apologize and When to Stay Silent in Public Scrutiny

Jerome Cleary

Aug 199 min read

Small businesses do not need a perfect script for every complaint. They need a simple process that keeps emotion out of the keyboard and puts the focus where it belongs: solving the issue without making it worse.

Small businesses do not need a perfect script for every complaint. They need a simple process that keeps emotion out of the keyboard and puts the focus where it belongs: solving the issue without making it worse.

How Small Businesses Can Respond to Negative Online Reviews the Right Way

Jerome Cleary

Aug 199 min read

That first hour still matters. Not because every answer must be final, but because the organization needs to show control, care, and discipline. The goal is simple: confirm what happened, protect people, stop the spread of bad information, and prepare one clear public line.

That first hour still matters. Not because every answer must be final, but because the organization needs to show control, care, and discipline. The goal is simple: confirm what happened, protect people, stop the spread of bad information, and prepare one clear public line.

How to Handle the First 60 Minutes of a PR Crisis A Step-by-Step Response Checklist

Jerome Cleary

Aug 199 min read

Newsjacking 101 How to Turn Breaking News into Smart Brand PR

Jerome Cleary

Aug 198 min read

Most weak pitches fail because they ask the journalist to do the work. They bury the point in background. They lead with company pride instead of reader value. They confuse “new to us” with “newsworthy.” A good hook does the opposite. It gives the journalist an angle they can understand, check, and picture as a story in under 10 seconds.

Most weak pitches fail because they ask the journalist to do the work. They bury the point in background. They lead with company pride instead of reader value. They confuse “new to us” with “newsworthy.” A good hook does the opposite. It gives the journalist an angle they can understand, check, and picture as a story in under 10 seconds.

News Hooks That Grab Journalists Attention in Under 10 Seconds

Jerome Cleary

Aug 199 min read

The good news is that many national features begin with small, local details. A family bakery adapting to higher ingredient costs. A rural repair shop hiring formerly incarcerated workers. A neighborhood bookstore becoming a cooling center during extreme heat. A restaurant using an old family recipe to connect immigrant communities.

The good news is that many national features begin with small, local details. A family bakery adapting to higher ingredient costs. A rural repair shop hiring formerly incarcerated workers. A neighborhood bookstore becoming a cooling center during extreme heat. A restaurant using an old family recipe to connect immigrant communities.

How to Turn a Local Business Story into a National News Feature

Jerome Cleary

Aug 199 min read

Why Exclusive Story Pitches Outperform Press Release Blast Distribution

Why Exclusive Story Pitches Outperform Press Release Blast Distribution

Why Exclusive Story Pitches Outperform Press Release Blast Distribution

Jerome Cleary

Aug 198 min read

A good follow-up is not pestering. It is part of professional pitching. Editors miss emails, get pulled into urgent work, leave pitches unread while closing an issue, or mean to reply and lose the thread. The art is knowing when to circle back, what to say, and when to stop.

A good follow-up is not pestering. It is part of professional pitching. Editors miss emails, get pulled into urgent work, leave pitches unread while closing an issue, or mean to reply and lose the thread. The art is knowing when to circle back, what to say, and when to stop.

How to Follow Up with Editors Without Being Annoying

Jerome Cleary

Aug 198 min read

Boutique agencies and independent PR professionals often work differently. The person handling the account is easier to reach. Calls go straight to a cell phone. Texts get seen right away. Decisions do not have to pass through a chain of receptionists, assistants, account coordinators, and voicemail boxes.

Boutique agencies and independent PR professionals often work differently. The person handling the account is easier to reach. Calls go straight to a cell phone. Texts get seen right away. Decisions do not have to pass through a chain of receptionists, assistants, account coordinators, and voicemail boxes.

Why Boutique PR Agencies Offer Faster Client Response Than Big Agencies

Jerome Cleary

Aug 179 min read

Standing out in a crowded market becomes easier when you have a professional managing your public image.

Standing out in a crowded market becomes easier when you have a professional managing your public image.

Understanding Publicity Expert Roles: What They Do and Why It Matters

Jerome Cleary

Aug 175 min read

Exploring the Range of Online PR Services

Jerome Cleary

Aug 135 min read

You do not need to take a reporter to lunch. You do not need to know them personally. You do not need a swollen LinkedIn network or a contact list that looks impressive in a pitch deck.

You do not need to take a reporter to lunch. You do not need to know them personally. You do not need a swollen LinkedIn network or a contact list that looks impressive in a pitch deck.

Media Relations in 2026 Why Relevance Beats Relationships

Jerome Cleary

Aug 128 min read

Start by outlining your communication goals, target audiences, key messages, and preferred channels. A clear plan keeps your efforts focused and measurable.

Start by outlining your communication goals, target audiences, key messages, and preferred channels. A clear plan keeps your efforts focused and measurable.

Top Corporate Communication Methods for Business Success

Jerome Cleary

Aug 114 min read

By investing time and effort into planning, you position your business as a credible leader in your industry. This is especially important in competitive markets like Los Angeles, where standing out can lead to significant media exposure and new opportunities.

By investing time and effort into planning, you position your business as a credible leader in your industry. This is especially important in competitive markets like Los Angeles, where standing out can lead to significant media exposure and new opportunities.

Plan Strategic Communications for Success: Your Guide to Winning Messaging

Jerome Cleary

Aug 104 min read

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