Having the right publicist for your next PR campaign can make all the difference in the world. When a PR client comes on board there are ways to capitalize on what they are bringing to the media. As their publicist I want to make sure I can figure out the best way to get their story out. Then I want to see if there are other stories that have not been told yet to get my client seen as one of the best experts to feature in the media.
During the pandemic I had a client come to me with a book she had written about how to prevent teenage suicide. Although we had gotten some media placements for the book I began to feel it was somewhat limited.
Then one day as I was grocery shopping suddenly I had an inspiration to rebrand her as a self-care expert. Once I did this then we got a lot of media placements and got a lot of buzz around her. It even got to the point where I suggested to her to write a second book all about self-care.
I believe had she had not come to me as her public relations expert then the magic probably would not have happened without my inspiration and expertise. This is a great example of why having the right publicist for your next PR campaign is the most important thing in the world.
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