New product launch press release
Use a new product press release to generate interest ahead of a product launch. More than just features, the press release should highlight the benefits and unique functions that set the product apart from competitors. Distribute the press release a few days ahead to give journalists sufficient time to write a story.
A product launch press release includes:
The date of product release
Key product features and benefits
A quote from an executive
Product update press release
A product update press release aims to inform your existing audience about new changes to a product. The target audience is your customers, not potential clients.
The product update press release includes:
The major changes that were made
The reasoning behind the changes
How the changes benefit the user
Events press release
A press release is a vital part of your event marketing strategy. The goals are to attract media attention, raise public interest, and sell as many tickets as possible.
Your event press release includes:
The time and location
Pricing for admission (if any)
Interesting details about the event (give people a reason to attend)
Make sure to include all the details at the top of the press release, preferably in the first 1-2 paragraphs.
Mergers and acquisitions press release
When two companies merge, or one acquires another, a press release informs stakeholders and customers about the company’s upcoming changes.
The mergers and acquisition press release includes:
Important details about both organizations
The reason for the merger or acquisition
Incumbent changes due to the merger or acquisition
Quotes from the leaders of both companies
How the changes could affect customers
Rebranding press release
A rebranding press release eliminates confusion amongst users when you make significant changes to your website, product, logo, or name.
A rebranding press release includes:
What the new website or product will look like
When the changes will go into effect
Why the changes were made
Quotes from leadership to alleviate customer doubts or worries
Grand opening press release
A grand opening or celebration typically takes place when a business opens a new office or relocates.
A grand opening press release includes:
Date, time, and location
The reason for the move or opening of a new office
Any special events during the opening
Awards press release
When your company wins an award, you can distribute a press release to cement your position as an industry leader. Awards and accolades are excellent for gaining publicity and increasing customer trust.
An award press release includes:
What this accolade means for your company
Why your company won it
Quotes from leadership
Details about any celebratory events or offers
New partnership press release
When two organizations join forces, you can send a press release to explain why the partnership was formed and how it benefits both customer bases.
A new partnership press release includes:
A summary of both companies
Why the partnership was made
How it benefits both customer bases
Additional information for current and future stakeholders
New hire press release
A new hire press release informs customers and investors about changes in leadership positions, typically high-level executives.
A new hire press release includes:
The professional achievements of the new hire
Their mission and vision for the organization
Quotes from the new hire
Quotes from one or two current executives explaining the value of the new hire
Charitable initiatives press release
Charitable initiatives are a great way to show your audience that you care about more than just money. The press release should give customers and the public a glimpse into your company’s culture. Your goal is to share high-level information about the work being done and rally others to contribute to your cause.
A charitable initiative press release includes:
How your initiatives have helped those in need (without being too promotional)
Concrete numbers to show the impact
Quotes from organizations you’re helping