Who Is A Publicist?
A publicist acts as a link between the client and the public, promoting their public image. He also manages the public image of their clients and sets up publicity events. He may also pitch ideas and content to clients, journalists, and influencers. Additionally, a publicist helps determine how to deliver the message, on which platform, and maintain and engage in communication with the target group of people.
A publicist will lead and generate publicity for public figures, businesses, films, movies, and more. Publicists often write the following materials:
Press kit materials
Social media content
Oversee their client’s image
Scan the media for any mentions, both positive and negative
Set up a photo or video shoot
Make sure all branding is cohesive
Manage any crisis
In addition, publicists usually write the tweets and posts that you see from your favorite celebrity.